Of blue birds and Bird Blue
The story of our brand begins in Mexico, not almost 30 years ago when I was born, but a couple of months ago when I was looking to Mexican arts and crafts for inspiration.
I had been working under my own name for years now but, as the clients and portfolio grew, I felt it was time for a brand to take over and start working as an agency rather than an individual.
Thus, a year ago, the concept for Bird Blue Design was born. I wanted the new brand to share my identity and where I come from, which is why I turned my eye to Mexican arts and crafts. Catrinas and sugar skulls are beautiful and have become increasingly popular lately, from tattoos to taco trucks you see them everywhere; they are not unique in their message.
Beautiful and colorful alebrijes came to mind, these whimsical creations of imaginary monsters and animals saying that anything is possible if you can think of it.
But my mind kept coming back to talavera tiles, this Spanish inherited tradition that came onto itself in the region of Puebla, Mexico and now has an origin denomination and a very clear and beautiful style.
Talavera tiles are all about pattern and color, this is their distinctive mark. And this is where I had my aha moment; I fell in love immediately with this little blue bird that appeared over and over in the designs and wanted to incorporate it in my branding, and from that image of the little bird everything else started coming out.
“Our brand color would be blue, but not any blue, cobalt blue… talavera blue… bird blue…”
I wanted to make sure I included a pop of color, even within a minimalist design style that suits my personal aesthetic, and that is where the patterns, colors and special play of papel picado came about. These bright colored paper cutouts used in decoration would become the accent of the Bird Blue Design brand and tell the story of our process and agency in color.
In a flash this is who we are and what we do; our agency is minimalist and clean, pattern driven, with a fun streak and colored, bird blue colored.
To find out what we can do for your brand, get in touch!