STRATEGY & ONGOING PLANS
Content is your message. The information you want to share with your clients, the way your business produces value and gives back. Every channel (owned, paid and earned) has a different language, a different tone and different rules of engagement.
We help you come up with the best strategy to communicate to each segment of your audience in the language they understand.
Strategy session to establish the best channels for your message, analysis of segments, targets and engagement. At the end of the session you will have a yearly, biannually or quarterly editorial calendar with themes, timings and types of content for each individual publication.
We have the tools and economies of scale to optimize the publishing of your communications. We will schedule ahead of time the content to all your channels.
We plan, create and optimize the best written content about key issues for a brand, minding keywords, on-page SEO and design best practices. We also post announcements and important news from your brand to share with followers and customers.
Design, writing and dispatch of email marketing campaigns, including handling of mailing lists, subscriptions and segmentation. A/B testing available.
Graphic<strong><em> Content </em></strong>
We plan, create and optimize the best graphic content about key issues for a brand, in the best formats for every channel and the information you want to share. Formats include graphs and charts, retouched images, infographics, video and slideshows.
Design, writing and hosting of landing pages, funnels and time limited event pages on a subdomain of your site. Custom designed and built for conversion.
Marketing is no longer about the stuff that you make, but about the stories you tell.
What do we need to start?
<strong>01</strong> Basic Information
Information about the company including history, sector in which it operates, mission and vision, services and products, and any other information that may be important.
<strong>02</strong> Contact Information
Information such as names, telephone numbers and addresses that should be included in the material. The spelling and correct writing is the customer’s responsibility.
<strong>03</strong> Marketing Plan
A general orientation of the direction, tone, goals and audience of the business, these will be the base on which to build the brand.
<strong>04</strong> Project Manager
A person responsible for the project, who will be in charge of communications and approving decisions related to the design.
<strong>05</strong> Admin Access
Administrator access to all the relevant accounts such as Google Analytics, Google Adwords, Social Media and to your website.
Want to <em><strong>work with us?</strong></em>
Tell us about your project.