Case Study: Angloinfo Bogota
Angloinfo is the largest information network for expats and English speakers worldwide. Angloinfo Bogota is a franchised site within the global network, they have a growing following in Colombia and need daily looking after their Social Networks, and the occasional content creation to share with their users and followers.
The proposal includes day to day management of the social media networks in which Angloinfo Bogotá is present, curating and sharing content from around the web and creating graphic or written pieces to share online and creating and sourcing weekly or bi weekly articles to post on their blogs. All of these, items that adhere to the message and brand guidelines of the international brand.
Day to day curation, selection and publishing of social media content, engagement with users, replying to messages and asking questions, setting up paid campaigns to increase reach and maintaining a conversation with the followers of the brand on the Bogota page.
Creation, outsourcing and design of content (infographics, blog posts, photos and videos) to be used and shared in the Angloinfo Bogota blogs, social media and other channels, in keeping with the brand message and brand guidelines. A consistent and continuous stream of content is ideal to engage and grow an online community.
The results can be seen in the multiple channels Angloinfo Bogota uses to connect with its audience, via blogs, facebook, twitter or instagram. You can also visit their website to find out more about what they have to offer.