Case Study

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The Brief

CodiaCol is a company in the medical industry, representing large international medical equipment companies in the Colombian market. They are being established as a B2B company an brand and need a brand design that fits into the healthcare market looking serious, modern and understated.

The Proposal

The proposed brand design grabs onto the traditional colors used within the healthcare industry, grey and blue, and combining them into a logo that takes advantage of the lettering in the name, the concept of a two party transaction and healthcare references to construct a white space image for the brand.

Brand Design

The Brand design includes a 360 degree creation of the brand identity, patterns, color palettes and fonts, the design of a Brand Manual and applications to corporate letterhead.

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