Case Study



CodiaCol is a company in the medical industry, representing large international medical equipment companies in the Colombian market. They are being established as a B2B company an brand and need a brand design that fits into the healthcare market looking serious, modern and understated.



The proposed brand design grabs onto the traditional colors used within the healthcare industry, grey and blue, and combining them into a logo that takes advantage of the lettering in the name, the concept of a two party transaction and healthcare references to construct a white space image for the brand.


The brand and mini portal launch took place in June 2016

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