Ecobaby Colombia is a medical company that provides specialized 3D and 4D ultrasound services. The company already had corporate image, and brochures, signage, stationery etc. without brand manual. The intention was to keep the logo and image both for its recognition and the attractiveness of the design and do a complete brand relaunch in all online channels.
The proposal was todo full brand relaunch in all digital channels by creating a new website with strong organic positioning via content strategy, in multiple languages. Aiding customer acquisition with PPC campaigns and geared towards conversion and online booking.
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