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Essential Health Group <strong><em>Design</em></strong>

Essential Health Group is a newly formed healthcare group comprised of physicians from different specialties, and aims to offer comprehensive healthcare services in the outskirts of a large city. Under the tagline “Excellence and Innovation in Healthcare” the brand seeks to position itself as a premium alternative in the market, forward thinking and modern and are looking for an image inspired in the human form and various pieces from art history, without being too literal.

Essential Health Group Design

The brand creation proposed included a logo reminiscent of the traditional image of the caduceus in its wrapping motion, while being a deconstructed representation of “the thinker” by Rodin. The geometry and movement in the image further enhance the idea of modernity and forward-thinking, and the use of multiple colors to distinguish the brand from the traditional blue shades used in healthcare. The online presence is also modern and fresh and colorful, to enhance the positive aspects of healthcare vs. sterile images used traditionally.

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