Integrative is a medical brand offering services surrounding prevention, diagnosis and care for cancer patients. The idea was to do a Brand Refresh to coincide with the reboot of the practice. The main objective was to showcase the two branches of the company, the medical services area and the promotion and prevention campaigns.
The brand refresh proposed included reworking the logo and changing the color palette to make it more inviting, creating the brand manual and corporate applications. An updated and modern look, staying close to the old design to maintain brand recognition. The use of bright images and colors throughout the brand helps catch the attention of the public and present a more optimistic face of healthcare.
The new branding and website relaunch took place on the month of August 2016, coinciding with the opening of their new offices in the city of Bogotá.