Case Study: Integrative
Integrative is a medical brand offering services surrounding prevention, diagnosis and care for cancer patients. The idea was to do a Brand Refresh to coincide with the reboot of the practice. The main objective was to showcase the two branches of the company, the medical services area and the promotion and prevention campaigns.
The brand refresh proposed included reworking the logo and changing the color palette to make it more inviting, creating the brand manual and corporate applications. An updated and modern look, staying close to the old design to maintain brand recognition. The use of bright images and colors throughout the brand helps catch the attention of the public and present a more optimistic face of healthcare.
Design and implementation of the brand manual, including vectorizing the logo, and defining the guidelines for use, color palettes and fonts, tone and voice and image guides. The manual achieves a consistent and unified brand across all media.
CMS Web design for easy updating format including a contact form, portfolio of services and images. The editorial content of the page was written by Bird Blue Design.
A specialized online booking plugin enables patients to book a session within a time window defined by Integrative, without telephone calls or requesting the appointment in person. Notification of new appointments will reach the Administration via email.
Outdoor signage for the front of the building with great brand visibility and further designs to showcase the services offered on some of the glass surfaces of the office.
The new branding and website relaunch will take place on the month of August, coinciding with the opening of their new offices in the city of Bogotá.