RX Horizonte <strong><em>Rebranding</em></strong>
RX Horizonte is a a B2B company offering outsourcing radiology services in Colombia. The brand was founded in 2004 and was in need of an update and the creation of a website with specialty membership and file exchange funtionality.
RX Horizonte Rebranding
The brand defense proposal included the redesign of a logo and creation of a brand and style manual to go with it. Keeping the inspiration of the original branding and the concept of the horizon, but moving towards a more modern and digital approach.
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